TANZANIA INSTITUTE OF ACCOUNTANCY

MARKETING AND PUBLIC RELATIONS [MSc. MPR]

AIM OF THE PROGRAMME

The aim of developing curriculum of Master of Science in Marketing and Public Relations is to supply the current and future labour market with adequately trained professional managers in Marketing and Public Relations, who will work efficiently and effectively in both the public and private sectors. The Master of Science in Marketing and Public Relations is to prepare managers who will work flexibly at different workplaces

MODULES SUMMARY

S/N Code Module Name Semester
1 2
1 MPG 09101 Management Practices
2 MPG 09102 Advanced Marketing Management
3 MPG 09103 Strategic Marketing
4 MPG09104  Marketing Communication
5 MPG 09105 Corporate Public Relations
6 MPG 09106 Consumer Behaviour
7 MPG 09207 Managerial Economics
8 MPG09208  Research Methodology
9 MPG 09209 Public Relations Campaign management
10 MPG 09210 International Marketing
11 MPG 09211  Public Relations Writing and Media Techniques
12 MPG 09212 Service Marketing
13 MPG 09213 Dissertation

ADMISSION REQUIREMENTS

The admission for Master of Science in Marketing and Public Relations is open to holders of Bachelor degree (NTA Level 8) or Advanced Diploma in Marketing, Public Relations and   any other business related studies from any recognized University with at least Lower Second GPA, or Pass Class with at least three years of experience in a relevant field of study or a Postgraduate diploma