MASTER OF MARKETING AND PUBLIC RELATIONS [MSc. MPR]

Degree type: Master Degree by course work and dissertation

Delivery Mode: Face-to-Face Contact (Part-time/Evening)

Duration: 18 Months

Objective of the Programme

The Master of Science in Marketing and Public Relations degree programme is designed to empower students and prepare them for success in the dynamic landscape of marketing and public relations. The curriculum is carefully crafted to integrate diverse disciplines such as psychology, economics, statistics, and consumer analysis. This comprehensive approach equips students with a deep understanding of market needs and demands, enabling them to effectively plan and implement marketing programs that are tailored to meet the specific needs of customers.

Upon completion of the program, graduates will possess a high level of competence, adaptability, and flexibility that is essential for thriving in the ever-evolving market environment. They will be well-equipped to navigate diverse workplaces with ease, leveraging their skills and knowledge to achieve success. The program aims to produce well-rounded professionals who have the necessary expertise to strategically plan and execute marketing and public relations initiatives, effectively addressing the emerging needs of businesses in today’s fast-paced and competitive environment

By considering both academic achievement and professional experience, the program aims to admit candidates who have the potential to excel in the Master of Science in Marketing and Public Relations.

Admission Requirements

To be eligible for admission into the Master of Science in Marketing and Public Relations program, applicants must meet one of the following qualification requirements as provided by NACTE and TCU guidelines:

  1. Hold a Bachelor’s degree (NTA Level 8) or an Advanced Diploma with a minimum GPA of 2.7 in Marketing, Public Relations, or any other business-related studies from a reputable Higher Learning Institution/University.
  2. Postgraduate Diploma or equivalent with a minimum GPA of 3.0 or B grade in Marketing and Public Relations, or other business-related studies from a reputable Higher Learning Institution/University.
  3. Professional training qualification with additional relevant training, evidence of research capability, and relevant working experience in Marketing and Public Relations, or other business-related studies from a reputable Higher Learning Institution/University.

These admission requirements ensure that applicants have a solid educational foundation in Marketing and Public Relations or related fields, or a combination of work experience and postgraduate studies to demonstrate their competence and commitment to the field.

Master of Marketing and Public Relations at TIA equips professionals with cutting-edge technology-based skills needed to navigate complex Marketing and Public Relations challenges that face today’s local and global businesses

Dar es Salaam Campus Graduates for the year 2023

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