TANZANIA INSTITUTE OF ACCOUNTANCY

Tchnician Certificate in Marketing and Public Relation

Purpose of qualification

This qualification is intended for a person who will perform routine and non-routine Marketing and Public Relations duties including basic marketing and sales, purchasing, accounting transactions, use computer applications to collect/retrieve, process and disseminate information

 Summary of Modules – NTA Level 5

Code

Module Title

Year

Semester

BAT05102

Principles of Commerce

1

1

GST05101

Business Communication and Office Practice

1

1

GST05102

Business Mathematics and Statistics

1

1

MPT05101

Principles of Marketing

1

1

PLT05106

Procurement and Supply

1

1

ACT05201

Principles of Financial Management

1

2

GST05208

Principles of Economics

1

2

GST05209

Computer Applications

1

2

GST05210

Principles of Management

1

2

MPT05207

Public Relations and Advertising

1

2

Ordinary Diploma in Marketing and Public Relations

Purpose of qualification

This qualification is intended for a person who will perform non-routine Marketing and Public Relations duties including assisting in managing small business, perform marketing and public relations activities and assist in managing events

Summary of Modules – NTA Level 6

Code

Module Title

Year

Semester

GST06102

Principles of Office Practice and Records Management

2

1

GST06104

Introduction to Business Law

2

1

GST06106

Business Information Technology

2

1

MPT06103

Integrated Marketing Communication

2

1

MPT06104

Buyer Behaviour and Consumerism

2

1

GST06214

Project Paper

2

2

MPT06206

Introduction to Public Relations Campaign

2

2

MPT06207

Introduction to Entrepreneurship Development

2

2

MPT06208

Sales Management

2

2

MPT06209

Introduction to Customer Relations Management

2

2

MPT06210

Introduction to Events Management

2

2