TANZANIA INSTITUTE OF ACCOUNTANCY

Bachelor Degree in Marketing and Public Relations (BMPR)

Purpose of qualification: NTA Level 7

  1. This qualification is intended for a person who will:
  2. Perform broad range of complex technical marketing and public relations activities including applying Marketing management and consumer behaviour skills
  3. Manage Events and Public Relations

Conducting Advertising and promotion as well as research and consultancy.

Purpose of qualification: NTA Level 8

This qualification is intended for a person who will perform a wide range of strategic managerial duties including: – Managing Crisis, handling corporate public relations issues, service marketing, national and international marketing and managing organization resources.

Summary of Modules – NTA Level 7

Code Module Name Year Semester
GSU07101 Communication skills 1 1
GSU07102 Business Mathematics and Statistics 1 1
GSU07103 Development Studies 1 1
MPU07104 Public Relations Writing 1 1
MPU07105 Marketing Management 1 1
MPU 07206 Events and Campaign Management 1 2
MPU07207 Business and Media Law 1 2
MPU07208 Customer Relationship Management 1 2
GSU07209 Principles of Management 1 2
MPU07210 Consumer Behaviour 1 2
GSU07314 Research Methodology and Consultancy 2 1
GSU07315 Entrepreneurship 2 1
HRU07315 Organisational Behaviour 2 1
MPU07419 Consumer Behaviour 2 1
MPU07420 Media Relations 2 1
GSU07416 Business Information Technology 2 2
GSU07417 Principles of Economics 2 2
HRU07419 Human Resource Management 2 2
MPU07422 Advertising and Promotion 2 2
MPU07423 Events Management 2 2

 

Summary of Modules – NTA Level 8

Code Module Name Year Semester
GSU08101 Strategic Management 3 1
GSU08105 Business Ethics & Corporate Social Responsibility 3 1
MPU08102 Marketing Research 3 1
MPU08103 Corporate Public Relations 3 1
MPU08105 Service Marketing 3 1
ACU08208 Financial Management 3 2
GSU08212 Project Paper 3 2
MPU08205 Sales & Retail Management 3 2
MPU08207 Contemporary Issues in Marketing and Public Relations 3 2