Bachelor in Marketing and Public Relations (BMPR)

Bachelor Degree in Marketing and Public Relations (BMPR)

Duration: 3 Years (NTA Level 7-8)

Mode of Delivery: Face to Face Contact (Full-Time and Part-time)

Academic Section: Marketing and Publication Relations

Purpose of NTA Level 7 qualification

The NTA Level 7 qualification is designed for individuals who seek to engage in diverse and complex technical marketing and public relations activities. This qualification equips individuals with the necessary skills and knowledge to excel in various areas, including applying marketing management and consumer behavior skills, managing events and public relations, and conducting advertising and promotion activities. Additionally, individuals will develop expertise in research and consultancy within the field of marketing and public relations. By successfully completing this qualification, individuals will be well-prepared to tackle the challenges of the dynamic marketing and public relations landscape and make valuable contributions to organizations in these domains.

Purpose of NTA Level 8 qualification

The NTA Level 8 qualification is designed for individuals who aspire to undertake strategic managerial roles encompassing a wide range of responsibilities. This qualification equips individuals with the necessary skills and knowledge to excel in areas such as crisis management, corporate public relations, service marketing, national and international marketing, and resource management within organizations. By completing this qualification, individuals will gain a deep understanding of strategic decision-making processes and develop the expertise needed to address complex challenges in the business environment. Whether it’s managing crises, handling public relations issues, implementing effective marketing strategies, or optimizing organizational resources, graduates of this qualification will be well-equipped to make valuable contributions to the success and growth of organizations.

TIA's Bachelor of Marketing and Public Relations familiarizes students with diverse and complex technical marketing and public relations skills, focusing on people-centered business modeling and promotion for optimal customer satisfaction.
Dar es Salaam Campus Graduates for the year 2022
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