Bachelor Degree in Marketing and Public Relations (BMPR)
Purpose of qualification: NTA Level 7
- This qualification is intended for a person who will:
- Perform broad range of complex technical marketing and public relations activities including applying Marketing management and consumer behaviour skills
- Manage Events and Public Relations
Conducting Advertising and promotion as well as research and consultancy.
Purpose of qualification: NTA Level 8
This qualification is intended for a person who will perform a wide range of strategic managerial duties including: – Managing Crisis, handling corporate public relations issues, service marketing, national and international marketing and managing organization resources.
Summary of Modules – NTA Level 7
| Code | Module Name | Year | Semester |
| GSU07101 | Communication skills | 1 | 1 |
| GSU07102 | Business Mathematics and Statistics | 1 | 1 |
| GSU07103 | Development Studies | 1 | 1 |
| MPU07104 | Public Relations Writing | 1 | 1 |
| MPU07105 | Marketing Management | 1 | 1 |
| MPU 07206 | Events and Campaign Management | 1 | 2 |
| MPU07207 | Business and Media Law | 1 | 2 |
| MPU07208 | Customer Relationship Management | 1 | 2 |
| GSU07209 | Principles of Management | 1 | 2 |
| MPU07210 | Consumer Behaviour | 1 | 2 |
| GSU07314 | Research Methodology and Consultancy | 2 | 1 |
| GSU07315 | Entrepreneurship | 2 | 1 |
| HRU07315 | Organisational Behaviour | 2 | 1 |
| MPU07419 | Consumer Behaviour | 2 | 1 |
| MPU07420 | Media Relations | 2 | 1 |
| GSU07416 | Business Information Technology | 2 | 2 |
| GSU07417 | Principles of Economics | 2 | 2 |
| HRU07419 | Human Resource Management | 2 | 2 |
| MPU07422 | Advertising and Promotion | 2 | 2 |
| MPU07423 | Events Management | 2 | 2 |
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Summary of Modules – NTA Level 8
| Code | Module Name | Year | Semester |
| GSU08101 | Strategic Management | 3 | 1 |
| GSU08105 | Business Ethics & Corporate Social Responsibility | 3 | 1 |
| MPU08102 | Marketing Research | 3 | 1 |
| MPU08103 | Corporate Public Relations | 3 | 1 |
| MPU08105 | Service Marketing | 3 | 1 |
| ACU08208 | Financial Management | 3 | 2 |
| GSU08212 | Project Paper | 3 | 2 |
| MPU08205 | Sales & Retail Management | 3 | 2 |
| MPU08207 | Contemporary Issues in Marketing and Public Relations | 3 | 2 |